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It was the next great smartwatch. And then it wasn’t.

In 2012, it became the most successful Kickstarter campaign at the time. $10 MILLION PLEDGED. The wearable technology market was at the gates of booming and the product was promising. Hopes were high and the fever seemed to catch on.

By the beginning of 2013, the products began shipping and by 2014, over 400 000 units were sold. By 2016, that number was already two million units.

But it’s 2019 and, chances are, most people don’t know what a Pebble Watch is.

Pebble smartwatch was ready to take the world by storm with its line of smartwatches. And, for a very short period, it did.

But production issues and, most importantly, wrong decisions meant that just four years after its launch, the Pebble Watch and its company, Pebble, sold all their assets and ceased to exist.

#pebble #slidebean #startupforensics
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00:00 - Case introduction
5:50 - The problems with investment
9:00 - The acquisition and demise
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