What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome.

Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society.

In this episode, you'll learn:
→ What the stair-stepping approach actually is
→ Why you should endeavour to learn publicly
→ The survivorship bias that is ever-present in today’s entrepreneurial culture

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
02:02 – Are you in danger of burning out?
05:03 – What is the stair-stepping approach to success?
08:45 – Start learning in public
14:28 – No one is a genius, our skill sets are rather imbalanced
18:20 – Have a direct line of communication with your audience
26:46 – Keep going, even when it’s rough
29:23 – Entrepreneurship and survivorship bias
35:34 – You’ve gotta niche down!
39:55 – Can you become a billionaire in a small niche?

🤘 CONNECT WITH COREY HAINES

LinkedIn:   / corey-haines  
Twitter:   / coreyhainesco  
Website: https://www.corey.co/

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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