🌎 The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose.

Solo Brands just announced the replacement of its CEO — throwing marketing under the bus in the process. The reason the company cited was the failure of its Snoop Dogg-centered viral campaigns to drive the expected revenue lift. But Robert Rose has his own theory about the source of the sales shortfall: a lack of alignment between the brand’s business goals and its marketing journey.

📣So what do you think? Should Solo’s Brand’s marketing shoulder the blame for disappointing financials, or is the company just blowing smoke? Let us know in the comments.

👀 Related: Does CEO–CMO Alignment Go Far Enough for Business Growth? Probably Not -
https://contentmarketinginstitute.com...

⭐️Sources: https://ca.finance.yahoo.com/news/sol...

https://thedaily.outdoorretailer.com/...

https://twitter.com/SnoopDogg/status/...

   • Snoop Dogg Goes Smokeless  

https://adage.com/article/year-review...

https://ca.finance.yahoo.com/news/sol...