Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product. We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Raffi Minasian's article about faces and cars: https://vintageracecar.com/the-happy-...

Gray Holland's article on the periodic table of form: https://www.core77.com/posts/12752/a-...