The research design is the creation of an overall strategy you choose to integrate the different components of the study coherently and logically, thereby ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. The research design will allow you to:

- Argue for an appropriate research strategy = validity and reliability.
- Operationalize concepts into indicators
- Argue for a scope, data collection methods and sampling
- Argue for study boundary conditions and limitations = validity and reliability

This video aims to 1) enhance your capacity to conceptualize, design and conduct observational research and 2) formalize an appropriate research strategy and study design based on best practices.

Research Design 1:36
Research Steps 3:25
Research Strategy 4:25
Operationalization 9:42
Study Scope 9:46
Observation Setting 11:58
Data Collection Plan & Sampling Framework 17:27
Takeaway 18:49