Join us in this episode of the Brand Gravity Show as we sit down with Mickie Kennedy, Founder and President of eReleases. We touch upon identifying and leveraging your business's unique aspects, the significance of trade publications, and the common pitfalls in the PR world. Hear personal insights from Mickie's own entrepreneurial voyage, discover the art of crafting compelling press releases, and glean invaluable guidance for entrepreneurs at every stage.

Connect with Mickie here:
https://www.ereleases.com/
  / ereleases.press.release.distribution  
  / ereleases  

Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality...
   / marketingkaye  
  / marketingkaye  
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clar...

#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

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[0:00] Intro
[01:23] Captivating the Media's Attention
[02:15] The Evolution of Press Releases
[03:02] Utilizing Press Releases for Marketing
[05:41] Successful Campaign
[10:07] Capitalizing on Your Unique Selling Point
[12:47] Staying Updated with Current Trends
[14:38] Trade Publications
[15:32] Pitfalls to Steer Clear of
[18:02] Deciding When to Launch a Press Release
[20:51] Unlocking Your Business's Full Potential
[22:04] Mickie's Journey of Business Expansion
[24:58] Crafting an Engaging Press Release
[26:10] Connecting with Mickie
[26:44] Valuable Guidance for Entrepreneurs


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Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

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Set up & sell an online course: http://bit.ly/KayeTeachable
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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!