Published On Mar 20, 2024
Full playlist: • Index Explains
What makes for an optimal advertising experience in streaming TV for media owners, buyers, and viewers? Andrew Casale, president and CEO of Index Exchange, and David Dworin, chief product officer at FreeWheel, discuss the advancements in streaming TV advertising since the implementation of the OpenRTB 2.6 industry standard, how to build better ad breaks, and what’s ahead for the future of programmatic in streaming.
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