The IAB Tech Lab recently updated its Video Ad Format guidelines to provide a consolidated breakdown of video ad placements, which will make it easier for media owners and buyers to accurately identify inventory and optimize monetization as the video advertising landscape continues to evolve. In this video, IAB Tech Lab’s Hillary Slattery and Index Exchange’s Tyler Taylor review the new video placement guidelines and the steps required to adopt the new standard.

Learn more: https://bit.ly/3YjyLmX

Review the new video placement guidelines here: https://bit.ly/3qqRh02

Correction:
3:26 Note: sound off by default is the recommended best practice per the Coalition for Better Ads and IAB Gold Standard

3:49 Note: sound off by default is the recommended best practice per the Coalition for Better Ads and IAB Gold Standard

4:17 Note: sound off by default is the recommended best practice per the Coalition for Better Ads and IAB Gold Standard for auto-play video