Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

Episode page: https://podcast.everyonehatesmarketer...
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🤘 CHAPTERS

00:00 - Intro
01:10 - A crusade against euthanasia and corporate America
05:48 - A new approach to animal welfare
08:59 - The affordable solution to pet care
10:28 - Why nonprofits struggle to revolutionise veterinary care
15:10 - Challenging conventional workplace wisdom
17:35 - Staying true to the cause
19:20 - How sticking to your niche can save your career and sanity
23:40 - Keep it simple in a complex world
28:00 - How a simple promotion turned into a consumer confusion catastrophe
29:44 - Customer service lessons from Southwest Airlines and Chick-fil-A
31:30 - The unconventional way to create a culturally rich workplace
34:12 - Stacey’s resources

🤘 CONNECT WITH STACEY SCHUMACHER

LinkedIn:   / stacey-schumacher-a63ba46a  
TikTok:   / schumachercattle  
Web: http://www.schumachercattle.com
AgTrust Farm Credit: https://agtrustaca.com
Texas Coalition for Animal Protection: https://texasforthem.org

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi