Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.

In this episode, you’ll learn:

→ The essence of positioning in business
→ How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
→ How to identify your skills and leverage them to make money

Resources and Recommendations:
→ Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
→ "Improvisation and the Theatre" by Keith Johnstone
→ "Thinking in Bets" by Annie Duke


Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
01:33 – The importance of positioning in business
06:29 – Who can ruin your positioning?
11:06 – Why 99% of business is b*lls
13:10 – Leveraging experience and skills for career evolution
17:46 – Finding and mastering your niche
19:47 – Knowing when to specialize
23:17 – Embracing career changes
31:12 – Navigating niche market risks
45:49 – Emily’s top 3 resources


🤘 CONNECT WITH EMILY

Web: https://www.emilyomier.com
LinkedIn: https://www.linkedin.com/in/emilyomie...
Twitter:   / emilyomier  

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qo...

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi